Six-Word Lessons on Winning with Today's Media: 100 Lessons to Control Your Message & Avoid Media Blunders
Information-packed lessons for business and community leaders to get your message across and shine with the media!
Do you want to become an effective media spokesperson for your business, organization or community group? Six-Word Lessons on Winning with Today’s Media gives you 100 simple and practical insider tips for working professionally with reporters and other interviewers, and making sure your message is communicated effectively, whether in print, radio or television.
Written by Mary Waldmann, a seasoned PR pro whose long resume includes Public Affairs Director and media spokeswoman for the U.S. Department of Commerce under the Reagan Administration. She parlayed her years of experience into her own company specializing in speech and media communications training and has helped scores of people control their message with the media and avoid the blunders that can tank a career.
Six-Word Lessons on Winning with Today's Media is organized into 10 easy-to- understand chapters:
1. How do You get News Coverage?
2. When a Reporter Calls You First
3. How to Prepare for an Interview
4. When it's Your Turn to Speak
5. You CAN Deal with Difficult Questions
6. Handle Radio Interviews Like a Pro
7. Tips for a Stellar Television Interview
8. How to Call a News Conference
9. The Art of Post-Interview Follow-up
10. The "Ten Commandments" for Media Interviews
Good media relations don't happen accidentally, but require effort. These six-word lessons will teach you everything you need to know to deal with the news media, from the ground rules to insider tips and techniques. Follow them and make your encounters with the news media positive, getting your important message across.
Published by Pacelli Publishing
More on Mary