Make your Social Media a place where your potential customers and clients can come to get their questions answered. Answering those questions in a timely manner shows that you aren’t just good at what you do, a true “expert”--but also that you want to help. It really shows you care.
Blogging definitely needs to be a part of the Social Media marketing discussion. Your blog gives you a better opportunity to tell stories, educate your audience and connect with them on a level deeper than the snippet that other platforms allow.
Having a presence on Google Plus is imperative if you have a location and want additional benefits from search results. When you are logged into your Google account, the search results you get are personalized and will include posts from Google Plus.
The first question you should ask yourself before you start marketing on Social Media is “Why?” What are you hoping to accomplish? Who are you trying to reach? Hint: The answer shouldn’t be, “to grow my business.” What more can you offer by being social?
It’s not an absolute. When you send an e-mail, you can be fairly certain it is received. Social Media is a bit different. It’s about opportunity and about creating brand recognition and the online reputation we all need.