Make your Social Media a place where your potential customers and clients can come to get their questions answered. Answering those questions in a timely manner shows that you aren’t just good at what you do, a true “expert”--but also that you want to help. It really shows you care.

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Blogging definitely needs to be a part of the Social Media marketing discussion. Your blog gives you a better opportunity to tell stories, educate your audience and connect with them on a level deeper than the snippet that other platforms allow.

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Having a presence on Google Plus is imperative if you have a location and want additional benefits from search results. When you are logged into your Google account, the search results you get are personalized and will include posts from Google Plus.

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The first question you should ask yourself before you start marketing on Social Media is “Why?” What are you hoping to accomplish? Who are you trying to reach? Hint: The answer shouldn’t be, “to grow my business.” What more can you offer by being social?

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It’s not an absolute.  When you send an e-mail, you can be fairly certain it is received. Social Media is a bit different. It’s about opportunity and about creating brand recognition and the online reputation we all need.

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Teams that bear the weight of the world on their shoulders and don’t enjoy a joke are more likely to fail.

PMs need to promote an environment of work balanced with a bit of fun to keep the team motivated and excited.

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Team members that publicly bad-mouth decisions undermine the credibility of the entire team.

PMs need to ensure an environment of healthy debate while reinforcing the need to support decisions publicly.

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At times chosen technologies are a poor fit due to misunderstood, absent or ignored requirements.

No technology is going to meet 100% of the requirements.  Know the gaps and decide how best to handle them.

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A problem that cannot be quantified makes solving the problem highly subjective and more subject to failure.

Ensure there are clear and objective criteria for knowing that the problem was solved. No squishy criteria.

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When the team doesn’t understand the problem the likelihood of a satisfactory solution is left to chance.

Take the time to ensure the team understands the problem the way the sponsor understands the problem.

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