Six-Word Lessons for Writing Business Plans: 100 Lessons to Woo Investors and Avoid Deal-Killing Blunders

100 lessons to help you avoid mistakes and write business plans that impress investors.

Business Plans serve many purposes, such as organizing start-ups, attracting investors, raising funds, motivating staff, and reassuring customers and suppliers. This book, Six-Word Lessons for Writing Business Plans, goes beyond the other books and tells you in 100 brief lessons what issues to address and, more important, what mistakes to avoid. It will serve as a handy checklist to make any Business Plan better.

Written by Ray Waldmann, who has started and grown three successful companies, written six books on business topics, and taught marketing on the faculty of the University of Washington's Foster Business School where he also mentored business plan competitions. As CFO of an early stage technology company, he created business plans and negotiated financing with banks, angel investors and venture capitalists. He was VP of International Affairs for The Boeing Company. He is a graduate of MIT and Harvard Law School.

Six-Word Lessons for Writing Business Plans is organized into 10 easy-to-understand chapters:

1. Do You Need a Business Plan?
2. Start Selling with the Executive Summary
3. Describe a Winning Team and Company
4. Will the Market Sustain Your Business?
5. What are Your Products or Services?
6. Can You Meet or Beat Competitors?
7. Operations: Developing, Producing and Delivering Product
8. Putting it all Together: Compelling Financials
9. "The Ask"--Goal of Your Plan
10. The Right Presentation for the Audience

Published by Pacelli Publishing

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