Create a master suite that feels like a private oasis. Use bedding with a bold but elegant pattern and add accent pillows in a restful color like blue or green. Carry this color into the bath with new, fluffy towels, a few elegant accents on the counter, and some white orchids. Complete the retreat with a tea-for-two tray on the bed and soft music. See more master bedroom retreats and spas.
There should be no sign that work actually happens in this kitchen! First, clear EVERYTHING off the counters. To make it easier to live in the staged kitchen, I like to create vignettes of items on trays which can easily be moved when it’s time to cook dinner. My go-to kitchen trays include an Italian-themed, high-end pasta tray and a French press coffee tray. See more kitchen trays.
I had a listing that was in foreclosure. It needed a new roof, windows, flooring and electrical panel, and had rodents in the crawl space. The seller did not have any financial resources, but he was able to get friends to help him paint and clean. I then staged it to the max and generated a bidding war. We got nineteen offers and sold for $25,000 over list price. See more fixer-uppers.
Most staging companies in the greater Seattle area only stage vacant homes and will not bring their inventory into a home that is occupied, especially if there are kids and pets in the home. You can usually book a consultation with the stager for an hour or two to give you advice, or your broker may be like me and do their own staging or be able to recommend the two or three staging companies that still do occupied homes.
First, do the basics. For the home to be financeable for the largest number of buyers possible, including FHA and VA buyers, the most important repairs are a sound roof, fixing safety issues and no peeling paint. The next priority is to fix obvious problems that may scare buyers away (plumbing or electrical problems) and make sure all your systems are in working order.
Don’t ever bluff. If you don’t know the answer to a question, be honest and say so. Then offer to get back to the reporter later with the answer or suggest someone else in your company or organization they might call. Better yet, offer to ask that person to call the reporter.
Alcohol will not relax you, in fact it dulls the edge you need to carry on a good interview. Too much coffee gives you the jitters, which you’re likely to feel as stage fright. Even in small amounts, alcohol, coffee and tea have an astringent effect on your mouth tissue. A dry mouth is a handicap and a distraction that you don’t want to experience.
Expand on your three-sentence-or-less message. Explain a little of the background on your story. Use colorful words and examples. Think in terms of the news “hook.” Why should the reporter want to cover your story? Your message is a product and you have to sell it to the reporter if you want to get coverage.
Always make sure your facts are correct. Mistakes can be damaging, both with the story outcome and to your credibility. When you can, cite statistics, studies or outside experts who support your position. These will all increase your credibility, but make sure they’re accurate. You want to be viewed as a reliable source in the future.
Define your audience. Do you want to reach the general public or a smaller segment like retired people, parents, business owners, an ethnic community, or young people? The audience you’re trying to reach will determine which news outlets you should approach. It will also determine which individual reporters you should contact.