While finding great new talent, don’t forget to regularly re-recruit people you already have. In recruiting, part of the process is taking time to explain why they should want to come work with you. This isn’t an activity only for recruits. Tell your people why they are valued, and make sure they understand why they should continue working with you.
Design security in from the start, so it improves speed. Help teams understand how to be secure, so security never slows them down. Empowering teams to use security tools themselves limits the risk of finding security issues too late in a release. Tools such as code review tools can be automated into every test pass during sprint team iterations. Leverage templates and scripts to ensure security controls are active and operating as expected.
Can you combine data you already have to create new value? Is there a business model hidden in what you discard? For example, we had years of enterprise sales opportunity data. We were about to purge it since all the opportunities were long past. Then we discovered the data was useful to train a machine-learning model that accurately predicted success of any new sales opportunities. This opened up many new ideas.
Historically, IT measured success using compliance, uptime, and delivery: on time, on scope, on budget. These are still worth tracking, but should not define success. It’s the wrong incentive for IT to deliver just what is asked of them. Instead, define success based on bona fide business improvement, not IT delivery. And measure end-to-end processes working as expected, not uptime of IT services.
Transformation is not going faster with the same historical IT practices, or getting more done by just working longer hours, or adding capacity with more lower cost resources. Don’t just overlay what teams knew historically on top of Agile practices. Using shorter waterfalls completely misses the point. Fundamental change is required. Dedicated coaches can help teams really transform faster.
Make your Social Media a place where your potential customers and clients can come to get their questions answered. Answering those questions in a timely manner shows that you aren’t just good at what you do, a true “expert”--but also that you want to help. It really shows you care.
Blogging definitely needs to be a part of the Social Media marketing discussion. Your blog gives you a better opportunity to tell stories, educate your audience and connect with them on a level deeper than the snippet that other platforms allow.
Having a presence on Google Plus is imperative if you have a location and want additional benefits from search results. When you are logged into your Google account, the search results you get are personalized and will include posts from Google Plus.
The first question you should ask yourself before you start marketing on Social Media is “Why?” What are you hoping to accomplish? Who are you trying to reach? Hint: The answer shouldn’t be, “to grow my business.” What more can you offer by being social?
It’s not an absolute. When you send an e-mail, you can be fairly certain it is received. Social Media is a bit different. It’s about opportunity and about creating brand recognition and the online reputation we all need.