Make your Social Media a place where your potential customers and clients can come to get their questions answered. Answering those questions in a timely manner shows that you aren’t just good at what you do, a true “expert”--but also that you want to help. It really shows you care.

See all 100 lessons in Six-Word Lessons for Successful Social Media.

Blogging definitely needs to be a part of the Social Media marketing discussion. Your blog gives you a better opportunity to tell stories, educate your audience and connect with them on a level deeper than the snippet that other platforms allow.

See all 100 lessons in Six-Word Lessons for Successful Social Media.

Having a presence on Google Plus is imperative if you have a location and want additional benefits from search results. When you are logged into your Google account, the search results you get are personalized and will include posts from Google Plus.

See all 100 lessons in Six-Word Lessons for Successful Social Media.

The first question you should ask yourself before you start marketing on Social Media is “Why?” What are you hoping to accomplish? Who are you trying to reach? Hint: The answer shouldn’t be, “to grow my business.” What more can you offer by being social?

See all 100 lessons in Six-Word Lessons for Successful Social Media.

It’s not an absolute.  When you send an e-mail, you can be fairly certain it is received. Social Media is a bit different. It’s about opportunity and about creating brand recognition and the online reputation we all need.

See all 100 lessons in Six-Word Lessons for Successful Social Media.

Ask a great question. Pause and wait for the audience to think. If you want curiosity, ask something like, “Have you ever imagined that…?” If you want learning, ask, “Have any of you had a great teacher who…?” If you want humor, ask a surprise question that brings a smile. Practice right now by writing out a question for your audience based on what you chose to inspire in the last lesson.

See all 100 lessons in Six-Word Lessons for Fearless Presenting.

What do you know about your audience? How long are you speaking? Is it a lecture-style format, an interactive training, or a talk with Q&A? Formal or informal? Mic or no mic? What’s before and after? The more you know about your audience and their expectations, the easier your job. Novice speakers assume. Don’t assume; ask questions and listen.

See all 100 lessons in Six-Word Lessons for Fearless Presenting.

This part is fun. Pick music that rocks for you. Fun, triumphant, happy, upbeat, powerful, or energetic. Got a song? Now picture the scene just before your presentation. As you walk to your speaking platform, your rocking music plays. Crank up the volume! Hear the energy, the upbeat and triumphant sound. Feel grrreat! Do this before your next presentation.

See all 100 lessons in Six-Word Lessons for Fearless Presenting.

Now, in your imagination, just before the presentation starts, you are magically able to hear your own self-talk. Let’s practice new, positive, and inspirational self-talk, like “I can do it! I’ll be great! It’s a piece of cake!” Write down five phrases you want to practice.

See all 100 lessons in Six-Word Lessons for Fearless Presenting.

Stage fright is an overreaction to a potentially challenging situation. It starts in a hundred different ways, but the scary, frightening, and out-of-control feelings grab our attention aggressively. Quickly we become terrified of the fear itself! Are you a victim of stage fright? If so, here are some tools to shred the fear. You can do it.

See all 100 lessons in Six-Word Lessons for Fearless Presenting.