Be sure to marshal your facts

Always make sure your facts are correct.  Mistakes can be damaging, both with the story outcome and to your credibility.  When you can, cite statistics, studies or outside experts who support your position.  These will all increase your credibility, but make sure they’re accurate.  You want to be viewed as a reliable source in the future.

See all 100 lessons in Six-Word Lessons on Winning with Today's Media.