Can you become a “lean start-up”?

One way to prove the company’s viability is through the “lean start-up” process. The company grows from concept to start-up with limited funding to prove its core hypothesis, seeking full funding later. You might test the market cheaply by selling an early version of your product, pre-selling it, or giving free samples. This evidence can eliminate some investment risk and make your business more compelling for investors.

See all 100 lessons in Six-Word Lessons for Writing Business Plans.