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Find new value in existing data

11/27/2017

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Can you combine data you already have to create new value? Is there a business model hidden in what you discard? For example, we had years of enterprise sales opportunity data. We were about to purge it since all the opportunities were long past. Then we discovered the data was useful to train a machine-learning model that accurately predicted success of any new sales opportunities. This opened up many new ideas.

See all 100 lessons in Six-Word Lessons to Think Like a Modern-Day CIO.
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